Voodoo: This Paris-based publisher is the current reigning hyper-casual champion, responsible for 24.7% of all free App Store downloads. As of 2019, hyper-casual publishing is dominated by the following companies: You might already be familiar with some of the biggest hyper-casual games. Since the lifetime value of hyper-casual games is low, this fast-paced turnaround lets publishers maximize their revenue before pivoting to new trends. Typically, the business strategy of hyper-casual publishers is to quickly launch a game, acquire as many users as possible, and obtain revenue through advertisements in a short span of time. Interestingly, hyper-casual games are often exclusively monetized using ad placements, as opposed to in-app purchases. Each game in the genre uses minimalist interfaces and tested design principles to attract the widest number of players. Hyper-casual refers to lightweight, minimally-designed mobile games that can be produced quickly while offering a high level of engagement and replayability. To develop hyper-casual games, you must first understand their appeal. Lessons all game devs should learn from the success of hyper-casual.Why hyper-casual games don’t need to get featured to succeed.
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